Hone Your Content Strategy For Boosted Earnings

With TikTok’s future uncertain, don’t rely on just one platform. The Motom Creator Success team is here to help you expand to Instagram, YouTube, and Pinterest — growing your audience, traffic, and sales.

Here are a few key strategies to help maximize your earnings: 

Post More Evergreen Content 

Focusing on timely trends helps creators gain quick traction, but evergreen content drives long-term engagement — something brands love to see! Content that remains relevant over time continues to generate engagement and earnings well after it's posted. Platforms like YouTube, Pinterest, and blogs keep this content searchable, driving steady traffic and long-term monetization opportunities.

Cross-Promote Your Other Platforms

Grow your audience and earnings by expanding to platforms like YouTube and Pinterest. Use affiliate shortlinks in YouTube captions and drive traffic with shoppable Pins on Pinterest. Repurpose content with on-platform tweaks to boost algorithm performance. The more platforms your content lives on, the more you can earn while reducing reliance on any one channel. Include CTAs like “follow me on Pinterest for more of my style” to cross-promote.

Look at Your Motom Bank for Insights

Your Motom Bank has a ton of information you can use for content strategy. Look at the products your audience loves to shop and then create more content around those items and categories to increase traffic to your Motom profile and boost your affiliate earnings.

Apply to Secure Brand Partnerships

Want to secure brand partnerships and launch brand-dedicated storefronts? Apply to our Creator Match program!

*To qualify, you must have an active Motom profile.